The logo was designed to reflect simplicity, freshness, and approachability, aligning with EasyPlates’ core promise of making healthy meals accessible to busy individuals. I chose a clean, modern typeface paired with organic, rounded forms to communicate warmth and friendliness. The visual mark incorporates a subtle plate/food element to create immediate recall of the brand’s purpose, meals made easy.
The photography direction avoids heavy styling to keep the meals relatable and everyday-friendly, not intimidating or overly polished.
The poster series was designed to communicate convenience, balance, and flavor in a quick, eye-catching way. Each poster uses bold typography, fresh food imagery, and friendly copy to highlight value propositions like affordability, variety, and health.
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